When marketing teams talk about “AI agents,” what often emerges is an overambitious promise: systems that handle campaigns end‑to‑end, make strategic decisions autonomously, or optimize across...
Seizing the AI Opportunity In a bold move to consolidate and amplify its AI-powered advertising capabilities, Google has introduced a new strategic framework called Power Pack....
AI was supposed to be marketing’s silver bullet. It promised hyper-personalization, creative automation, and unprecedented customer insights—delivered faster and cheaper than ever before. For a while,...