A New Era for Google Search Begins
Google Search is no longer just about typing in a few keywords and scrolling through results. With the introduction of Deep Search and AI-powered business calling, Google is evolving its iconic search engine into a smart, action-taking assistant. The new features—powered by the latest Gemini 2.5 Pro model—signal a bold shift from passive searching to active problem-solving and real-world task execution.
Beyond Keywords: Gemini 2.5 Pro and Deep Search
At its core, this update is about intelligence. Gemini 2.5 Pro, the latest AI model integrated into Google Search’s AI Mode, is now available to Google AI Pro and Ultra subscribers. While standard AI Mode manages everyday queries, Gemini 2.5 Pro is engineered for high-level reasoning. It excels in complex problem-solving—handling technical questions, producing accurate calculations, interpreting data, and synthesizing nuanced information.
But the true standout is “Deep Search,” a new capability that takes a user’s query and transforms it into a comprehensive research process. Instead of pulling a list of links, Deep Search performs hundreds of sub-queries across the web. It pieces together information from multiple reputable sources to produce an in-depth, citation-backed response—essentially acting as a digital research assistant.
Whether you’re planning a home renovation, researching an investment strategy, or comparing universities, Deep Search goes beyond surface-level results to deliver structured, high-fidelity insights.
AI That Picks Up the Phone for You
Equally groundbreaking is Google’s expansion into real-world interactivity through automated business calling. This new “agentic” feature—initially tested with limited functionality—now enables AI to contact local businesses directly, gather up-to-date pricing, service details, and availability, and then deliver that information back to the user.
Here’s how it works: If you’re searching for a service like pet grooming, a new button appears—“Have AI check pricing.” After answering a few prompts about your needs (such as the breed of your dog or preferred time slots), the AI makes actual phone calls to nearby service providers. Once the businesses respond, users receive a summary via text or email.
These calls are powered by Google Duplex, the company’s AI voice technology introduced in 2018. It uses natural language to converse with human operators, capturing responses that can be interpreted and returned to the user.
This feature is currently available in most U.S. states, with higher usage limits offered to AI Pro and Ultra users. Importantly, businesses can opt out of receiving these calls by adjusting their settings in Google Business Profile, ensuring they maintain control over their interactions with AI systems.
What It Means for the Future of Search
Google’s latest evolution positions it to directly compete with emerging AI-first platforms like ChatGPT and Perplexity. But unlike those standalone systems, Google is layering these innovations directly onto the most popular search engine in the world, used by billions of people daily.
By transforming Search into a tool that doesn’t just find information but acts on it, Google is addressing a central user pain point: the overwhelming amount of decision-making friction in daily life. Whether it’s vetting sources or comparing service options, Search is now doing the legwork.
For users, this means significant time savings, and for businesses, it opens a new frontier in customer engagement. Listings that are detailed, accurate, and up-to-date are far more likely to be surfaced and contacted by Google’s AI on behalf of interested customers.
The Road Ahead
These advanced features are currently being rolled out through Google Labs for AI Pro and Ultra subscribers. If they prove successful and scalable, they’ll likely expand to the broader public over time.
What we’re witnessing is the redefinition of what it means to “search.” Google is no longer a directory of the internet—it’s becoming an intelligent partner in decision-making, powered by deep language understanding and real-world agency.
With Gemini 2.5 Pro and Deep Search, Search doesn’t just answer your questions—it does the work for you.
